Every week I get questions at Endeavor or through email about what supplements to take. Usually the question is, “What should I get at GNC?”. The truth is, you shouldn’t get ANYTHING at GNC. Frankly, all of their products are drastically over-priced, and the commission-driven recent high school graduate meat head playing nutrition expert is laughable and borderline dangerous…but I digress.
My stance on supplements is simple:
- Buy only what works (research supported)
- Buy from quality, reputable companies
- Pay the minimum amount for the best possible product (find deals!)
With these things in mind, there are very few supplements and comparably few supplement companies that I stand behind. In this regard, Generation UCAN has an amazing product that I think you should look into. Despite being a new company, professional team sport athletes in every major sport AND endurance athletes have experienced the benefits of their patented Super Starch energy source and boast about how amazing they feel when they’re on it.
Generation UCAN has basically found a physiological loophole, where you can get a consistent time-released supply of energy AND burn more fat in the process. Essentially they’ve invented a healthy, more effective alternative to Gatorade and other sports drinks, which are laden with sugar. These sugar-based drinks provide quick bursts of energy, which are followed by equally quick drops in energy levels, blunting fat burning in the process. This is especially undesirable for athletes who are attempting to either lose body fat or maintain low body fat levels. After all, excess body fat is non-functional weight, meaning it won’t contribute to improving performance and, in many cases, will inhibit it.
Note that this is for a 12-ounce portion. Your 32 oz Gatorade will have 56 grams of sugar!
There’s so much crap out there that when something like Generation UCAN comes around, I think it’s important to spread the word. Regarding my three supplement necessities, Generation UCAN clearly satisfies the first two. As far as finding deals, I recently spoke with them about putting together a special discount for our athletes at Endeavor. Fortunately, as a reader of my site you can take advantage of the same deal. For the rest of December, you can save 25% on all of their products (and they have free shipping on orders over $100) by using the code “competehard”.
You can find more information about the science behind their products and learn exactly how you should use their SuperStarch and SuperStarch/Protein drinks at the link below:
Click here >> Endeavor Sports Performance: Sports Supplements
Before you ever buy another Gatorade, please read the information available at this site. What you’ll find is that the research on Generation UCAN’s SuperStarch energy source enhances performance and fat burning compared to the energy sources found in typical sports drinks. You’ll also find that it’s supported by many of the top sports performance and nutrition experts in the world. Even better, when you order through this link, you automatically save 25% on everything when you use the code “competehard”, meaning you can get superior pre-, during-, and post-workout (or practice/game) drinks for a fraction of the cost of competitors.
Stock up now! A box of Generation UCAN is the ultimate Christmas gift for the athletes in your life.
Click here >> Endeavor Sports Performance: Sports Supplements
Generation UCAN…because Santa wants you to be happy.
To your success,
Kevin Neeld
P.S. This is truly a revolutionary company, and now you can load up on their products for a substantial discount. Go to this link to take advantage of this offer while it’s still around: Endeavor Sports Performance: Sports Supplements
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I’ve visited UCAN and read all their literature… but they don’t really say what is in the “superstarch”. The sales literature makes sense vs the competition, but what is it really?
“SuperStarch” is a 100% natural product, we do add some flavorings and non-nutritive sweeteners to improve taste.”
Is it discovered or created in a lab?
I’m not knocking it… they are marketing, but I do wonder what it really is. I’ve used For Goodness Shakes post work out (A UK company). They make some pretty solid claims for post workout use. I like Jarrow’s Creatine Surge for pre work out. I’d like to give this stuff a try… however at the published single pack price I doubt it will be pounding out marketshare.
Where did you buy it? And what did you pay? How does that compare to the other energy products you use?
Mike-Thanks for the note. Check out their FAQ section here: http://generationucan.com/faq.html SuperStarch is basically corn starch that is cooked in a specific way. Some people hear “corn” and think “bad”, which isn’t generally far off. It’s important to remember though, that it’s not the nutrient that is good or bad, it’s the effect it has on your body that matters. UCAN is the real deal, and they’re constantly looking for ways to make their products even better, which is refreshing in that industry. It’s certainly not cheap, but they’ve increased their prices over the last year and demand continues to increase. It’s more expensive than many alternatives because most of the alternatives are garbage. I get mine directly from the company, just like everyone else. We get a moderate discount because we buy large volumes since we provide it to our athletes. While UCAN can be considered an “energy product”, I’m hesitant to put it in the same category as the Redbulls and other drinks that are filled with caffeine, yohimbine, and other stimulants. UCAN provides energy in a similar way as food.
My daughter (40 miles per week) just tried it, and she thought it was helpful for maintaining stable blood sugar levels throughout her run. At her weight (about 120 lbs.) she found a full pack too much.
Also wanted to point out that 32 oz. Gatorade has 56 GRAMS of sugar, not 56 oz as stated above.
Dan-Thanks for the feedback and for pointing out the typo. I haven’t heard anyone else mention a pack was too much. No reason why she would have to take the whole thing, but maybe she could try sipping on it slowly across the hour leading up to her run instead of drinking it all at once. Just a thought.
Now, if only UCAN would get a UK supplier?!?!? They have branches in Holland & Spain but not the UK… Does not make sense…
Send them a message through their site and let them know you’re frustrated. I’m sure enough messages like that and they’ll figure out an option!
generation Ucan is becoming available in the UK very shortly. First delivery is expected on the 19th July 2013
Awesome! Thanks for the update Kate.